Design Lessons From Junk mail?

It all started with a catalog; I was looking through one and came across a picture of a hutch that had the interior shelves painted a beautiful blue hue. I loved the look and immediately thought of some built-in shelves in my living room. They were a dull white and could definitely use a shot of color. I decided to recreate the catalog picture. As I eyed the bookshelf I couldn’t help but notice the large window next to it. I knew I didn’t want to block the view but a simple panel of color would sure dress it up. I tore out the picture from the catalog and made my way to the fabric store. After finding the perfect fabric based on the color in the picture, I stopped at the paint store and had them computer match it to the fabric. I was so excited I emptied the shelves and began painting the built-ins as soon as I walked in the door. Unfortunately, as I applied my third coat of paint I realized the fabric looked much lighter than the shelves. It dawned on me that since the shelves had no natural light to speak of, the paint color showed up about 3 shades darker than the fabric, next to the window. Lesson learned (go a few shades lighter than fabric for built in shelves) I added some white paint left over from another project and was able to achieve the right shade. My mom, being the wonderful seamstress that she is, was able to whip up 2 curtain panels for the picture window. The project took approximately 6 hours (even with the paint fiasco) and I am much happier with the way the living room looks.

Catalogs are a great source for design inspiration. I love flipping through the high end ones to see how they create the perfect room. I feel no guilt when I steal the ideas and make them my own for a fraction of the cost. To me these catalogs are wonderful lessons on how to use color, arrange accessories and create a room that feels like it should be in a magazine. I was reading the Saturday paper and skipped right to the Homestyle section like I always do to read Doctor Décor www.detnews.com/homestyle Barbara Kibitz who writes the column, always has fresh ideas and good advice. I was thrilled to see that she dedicated a whole column to the Pottery Barn catalog and the design work that goes into creating the rooms. I love the fact that a professional Interior Designer is not afraid to tell the general public to look for inspiration in what some people would consider junk mail. I have received the pottery Barn catalog for years and have a whole binder filled with pages from past seasons. They do such a fabulous job of juxtaposing new and old to create beautifully eclectic spaces. The wonderful part is that most of the things they use are readily available so they can be recreated fairly easily. Another catalog I love to borrow ideas from is Horchow. I do not have the budget to purchase anything from their pages, but I have the time and creativity to create a similar look if I see something I like. Whenever I am stuck for an idea or just need some inspiration, I find that catalogs give me a quick fix. The time and effort the designers or visual merchandisers put in to the pages of decorating catalogs is amazing. Next time you are stuck for an idea, pull out a catalog or two, you won’t be sorry.

©2007 Heather Durren, ASP, IAHSP
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